Reliable ad copy is: • Clear and concise • Aligned with customer intent • Focused on advantages and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus competitors Good ad copy can improve your Quality Rating, a metric used by Google to examine how valuable and pertinent your advertisements are. Continuous optimisation includes: • Changing quotes • Checking brand-new advertisement variations • Removing low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Executing ad extensions • Examining budget allocation • Improving Quality Score • Maintaining account structure These changes make your campaigns more efficient over time. Reports might include: • Number of clicks • Cost per click • Conversions generated • Cost per conversion • Keyword efficiency • Ad efficiency • Audience insights • Spending plan patterns • Recommendations for improvement Clear reporting allows you to understand how your investment is carrying out and makes sure that your marketing decisions are backed by real information.
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