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Effective advertisement copy is: • Clear and concise • Aligned with customer intent • Focused on advantages and value • Pertinent to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Great ad copy can enhance your Quality Rating, a metric utilized by Google to examine how handy and relevant your advertisements are. Continuous optimisation consists of: • Adjusting bids • Testing new ad variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Reviewing spending plan allowance • Improving Quality Rating • Preserving account structure These adjustments make your projects more efficient over time. Reports might include: • Number of clicks • Cost per click • Conversions generated • Cost per conversion • Keyword efficiency • Ad performance • Audience insights • Spending plan trends • Recommendations for enhancement Clear reporting permits you to understand how your investment is carrying out and makes sure that your marketing choices are backed by genuine data.